I lead product design from problem framing to shipped product.
Ex - Plum and Welltech, owning the journeys that decide whether users sign up, pay and stay.
Funds first: rethinking pension sign-up
Showing funds before asking for personal data lifted sign-up completion by 40%
Fintech · Onboarding
From paywall trap to free trial
Reframing a fitness app's paywall as a trust problem lifted paid conversion by 9% and cut refund requests by 32%
Wellness · Onboarding
UI Design Landpages
Desktop Showcase: A Collection of Stylish UI Mockups for Creative Inspiration.
UI Design Mobile Apps
Mobile Showcase: A Collection of Inspiring UI Mockups for Innovative App Designs
